Track competitors and emerging trends Feedly AI

The core of Feedly for Market Intelligence is an AI engine, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time.

In this article, we’ll show you how to use Feedly AI to:

• Track your competitors and their strategic moves
• Stay ahead of consumer trends and insights
• Scout technical innovation
• Identify business development opportunities

Before we look at those four examples, let’s start with a short overview of how Feedly AI works.

Meet Feedly AI

Feedly AI reads millions of articles, reports, and social media posts to determine if they are relevant to the topics you want to track.

All this information is at your fingertips in near real-time via a powerful search and tracking interface called AI Feeds.

To understand how this works, let’s review an AI Feed designed to track Amazon’s recent product launches:

Creating a (Feedly) AI Feed is a three-step process:

1. Use AI Models to define the information you want to gather. In our example, we use a Company and Strategic Move AI Model to track all information about Amazon’s product launches.
2. Use AND, OR, NOT operators to combine multiple AI Models and refine your focus. In our example, we use AND to only track articles that reference both Amazon and product launches.
3. If needed, refine sources with your own trusted sources. By default, Feedly’s AI Feeds will search across the Market Intelligence Bundle, which is a collection of top tier B2B sources including strategy magazines, tech blogs, business magazines, research journals, and trade publications. You can control the sources your AI Feed pulls from using the “Refine Sources” feature.

With (Feedly) AI Feeds, you can add to a team or personal Folder. New articles, reports, or social media posts that match the specified AI Models will appear in the AI Feeds.

The power of (Feedly) AI Feeds is that Amazon and Product Launches are not simple keyword matches. These AI Models are machine learning models that encapsulate a broader understanding of each concept.

• ‘Leadership Changes’ is a Strategic Move AI Model that intelligently scans for new leadership change announcements. This model will be able to find relevant updates even if the term “leadership change” isn’t explicitly used.
• ‘The Walt Disney Company” is a Company AI Model that tracks mentions of Disney or any known alias, like ‘Walt Disney’. A disambiguation model will be used to remove false positives for “The Walt Disney Company”, and only return relevant mentions of the company.

Without AI Models, finding the right information would require manually updating a long list of keywords, leaving room for human error and irrelevant results.

Feedly for Market Intelligence comes with a wide range of pre-trained AI Models so that you can easily translate your intelligence needs into AI Feeds.

Let’s examine how to combine these AI Models to build a strong market intelligence engine.

Track your competitors and their strategic moves

Tracking the strategic moves of your competitors can be tedious and overwhelming. That’s why Feedly has created Company AI Models, which tracks competitor decisions and actions using Artificial Intelligence, saving your team hundreds of hours.

Let’s take a look at an AI Feed designed to track all the latest updates about Apple:

• ‘Apple’ is a Company AI Model that tracks all mentions of Apple and its aliases (such as Apple, Inc. and apple.com). A disambiguation model will be used to remove false positives for “apple”, and only return relevant mentions of the company.

You can use Strategic Move AI Models to refine your competitive research to only the most relevant updates, such as Product Launches, New Patents, and Partnerships.

Let’s take a look at an AI Feed designed to track Apple’s newest patents and tech innovations:

• ‘Apple’ is a Company AI Model that tracks all mentions of Apple and its common aliases.
• ‘New Patents’ is a Strategic Move AI Model that tracks newly published patents.
• ‘Tech & Scientific Innovation’ is an AI Model that tracks breakthroughs and innovations by companies, startups, and research teams.

Here are some additional AI Models you can use to refine your competitive research:

Discover emerging trends

Manually tracking consumer behaviors often feels like searching for a needle in a haystack. That’s why we built the Consumer Insights AI Model, which surfaces articles that mention behavioral statistics and consumer data most relevant to you.

Let’s take a look at an AI Feed designed to track Consumer Insights related to Sustainability:

• ‘Consumer Insights’ is an AI Model that tracks consumer statistics related to emerging societal, technological, economic, ecological, and political trends.
• ‘Sustainability’ is an AI Model that intelligently scans for mention of Environmental Sustainability and everything related to this topic.

Scout technological innovation

Market Intelligence teams leverage Feedly AI to make their tech innovation research 70% faster. Technology AI Models intelligently scan for a range of new technologies, such as Augmented Reality, Crypto, and Quantum Computing.

Let’s take a look at an AI Feed designed to track updates about Crypto and Digital Wallets:

• ‘Crypto’ is a Technology AI Model that recognizes numerous terms for Crypto. The AI Model will continuously learn and include new terms, keeping pace with ever-changing technologies.
• ‘Digital Wallet’ is an AI Model that intelligently scans for mentions of digital wallets and continuously updates to account for new aliases.

Identify new partnership opportunities

Keeping up with business development opportunities helps your company stay competitive in your industry. AI Feeds allow you to identify and act on key market opportunities as they arise.

Let’s take a look at an AI Feed designed to gather intelligence about companies that have recently raised funds in the finance industry:

• ‘Finance Industry’ is an Industry AI Model that classifies articles related to the finance industry based on company mentions and terminology.
• ‘Funding Events’ is a Strategic Move AI Model that detects any capital-raising events, from seed funding to late-stage rounds or exits.

Getting smarter every day

The world’s leading Market Intelligence teams use Feedly to stay competitive, so the product constantly improves based on their feedback.

Here is the roadmap for some new AI Models we are researching for our Market Intelligence customers:

Feedly for Market Intelligence customers can reach out to enterprise@feedly.com to share feedback on existing AI Models or suggestions for new AI Models. We value our community’s input, as this ensures Feedly is working at full capacity to serve your Market Intelligence needs.